Pascale
is a versatile creative that specializes in brand design, web, and illustration
Grant
open for work
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open for work •
process
Good design is fostered by meaningful collaboration, a journey of exploration, iteration, and storytelling. Forging distinct paths for each project requires a harmonious balance between creativity and strategy — my process is both meticulous and personalized.
STEPS 1-3
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Through research and discussion, we collaborate to determine your goals, audience, and desired outcomes — and determine the scope of your project.
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Your input during our initial meeting, as well as the creative brief, is used to guide ideas and motifs that shape design direction moving forward.
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The research phase sets the groundwork for various designs to be drafted and refined on paper, testing creative concepts for digital implementation. and crafting clear directions for exploration.
STEPS 4-6
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Once clear directions have been set through exploration, compositions, typography, and color schemes are refined and moved to a digital format.
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We discuss first drafts, and use the commentary from these new conversations to direct a final design that aligns with your vision.
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After various rounds of revisions which incorporate your feedback, design is adjusted for a final presentation and delivery of files.
about
I'm Pascale, a designer, illustrator, and artist dedicated to crafting visually captivating designs that resonate with people through a heart-centered approach...
