EmpowHERed
Identity
Merchandise
Illustration
THE BRAND
Emily Young, a certified personal trainer committed to guiding clients towards their fitness, nutrition, and wellness aspirations, sought to launch a new merchandise line for her winter collection.
THE DELIVERABLES
I worked with Emily to strike a balance between chic and sophisticated appeal and the theme of women’s empowerment. Each piece invoked the statement "I am.", reminding women of their inherent worth both in and out of the gym. The merchandise designs, comprising cozy hoodies, sweatpants, and corduroy hats, feature a custom type lockup paired with a silhouette of Young.
