harvest CAPITAL

Brand Guidelines
Identity
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THE BRAND

Harvest Capital, a leading player in residential real estate investment and asset management, sought to rejuvenate their visual identity with a more accurate reflection of the company’s core values.

THE DELIVERABLES

Alongside Breakout Studio designers and writers, I crafted a new brand identity centered around the Harvest Capital mission and culture — featuring collage work alongside warm, updated visuals and custom iconography. The new brand boasts a cohesive ‘grain’ motif across all design elements, paying homage to the company’s Midwestern heritage. These projects were created at Breakout Studio.

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