Medix 5.5
Brand Guidelines
Identity
Packaging
Photo direction
THE BRAND
Medix 5.5, a comprehensive body care product line designed for all skin types, was well overdue for a branding overhaul to better connect to their audience and increase sales.
THE DELIVERABLES
Working with the Breakout Studio team, I implemented a neutral palette enhanced with vibrant accents across branding, fostering a persona that inspires and empowers its audience. The new Medix 5.5 logo is influenced by their formula’s focus on the skin barrier, and the new brand emphasizes inclusivity through vibrant photography and sleek design. These projects were created at Breakout Studio.
