Baúl
Case Study
Logo
Identity
Packaging
Social
THE BRAND
Baúl, a case study example project designed for a thrift store catering to women in Chilean communities, needed help in their mission to reshape the narrative around secondhand clothing.
THE DELIVERABLES
I worked with Baúl to build a brand identity that conveys the idea of a timeless repository for clothing — inspired by the notion of passing down cherished items. Utilizing geographic elements throughout the color pattern, patterns influenced by Chilean landscapes, and a luxurious font promoting authority in the space, the new Baúl brand identity promotes a higher quality thrifting experience.
