THE DELIVERABLES

I worked to infuse the Facundo brand with an artisanal, handmade aesthetic, from packaging to a new logo mark. Named in honor of Chef Carrasco's late son, Facundo incorporates the endearing image of a "Chanchito" (little pig) as a regular motif for the shop. Serving as a double entendre, the visual symbolizes both affection and the brand's identity as a butchery — while retaining the essence of designer Claudia Helguero's initial sticker sketch.